Lessons From Apple

Lessons From Apple

If I asked you ‘think of the most recognizable tech brand you can’ I’d hazard a guess that most of you instantly thought of Apple. You are probably reading this on a mac computer, or on your iphone or ipad. All your friends and family are bound to be toting around...
Brand Identity

Brand Identity

It’s a truth that we all know in our hearts, you can’t please all of the people all of the time. So why do so many business owners try to do it? You can see it in shops that have a mis-matched jumble of styles and products, businesses that are too afraid to take a...
Show your logo everytime!

Show your logo everytime!

The Mcdonalds golden arches is a simple logo that is recognized internationally from New Zealand to Norway. No matter where you are from the mere sight of the famous yellow M invokes memories of smell and taste sensations. Whether you are a fan of the fast food chain...
Fighting those Winter Business Blues?

Fighting those Winter Business Blues?

It’s that time of year again, when the days get darker, colder, and your customers just want to hole up at home next to a warm fire and do their shopping online. How can you actively reach out and make the most of these customers? If you trade out of a bricks and...